Being a Mod in the 60s was a complete lifestyle choice - clothes, music, clubs and scooters. Mods did normal, nine to five jobs, often at the bottom of the corporate ladder, but outside of work, they totally immersed themselves in the Mod lifestyle. By 1964, Mods had their own monthly magazines, 'The Mod' and 'The Mod's' and their own television programme, 'Ready, Steady Go' (or RSG), which was first broadcast in 1963. The programme's co-host, Cathy McGowan, also wrote for 'The Mod's' monthly. Mod bands such as The Who, the Small Faces and the Kinks also adopted the Mod style.
